Introducing USD Coin to the world
USDC is out in the wild, and as more organizations get on board, we want to ensure the brand remains consistent. These assets and guidelines will show you how.
Downloadable brand assets
Icon
The icon should be used when space is limited, such as on listings, charts or diagrams.
Download
Primary logo
The primary logo is based on the US dollar sign and a coin, and the vertical gap conveys stability, balance and equality. It features a dark gray wordmark with a blue and white icon.
Download
On dark backgrounds, the wordmark is white.
Download
On color backgrounds, the logo is white.
DownloadStable Blue
HEX: #2775CA
RGB: 39, 117, 202
Dark gray
HEX: #4E4E50
RGB: 78, 78, 80
Coin colors
USDC colors mirror the coin’s values. Stable Blue represents stability and confidence, is associated with banks and also stands out in crypto listings. Dark Gray suggests possibilities between a black and white perspective, while remaining neutral.
Logo don’ts
Don’t alter proportions
Use the full USD Coin logo as provided.
Don’t alter positioning
Do not stack the wordmark and icon. If the full logo doesn’t fit, use the icon only.
Don’t distort the logo
Avoid stretching the logo horizontally or vertically.
Don’t alter the color
When used in color, USD Coin should always be represented as Stable Blue and Dark Gray.
Don’t use with CENTRE assets
USD Coin is a separate brand from CENTRE, and shouldn’t be visually combined.
Don’t cobrand
The USDC logo shouldn’t be juxtaposed with other logos.