usdc-icon-86074d9d49

Introducing USD Coin to the world

USDC is out in the wild, and as more organizations get on board, we want to ensure the brand remains consistent. These assets and guidelines will show you how.

Downloadable brand assets

download-icon-20702d8b5a

Icon

The icon should be used when space is limited, such as on listings, charts or diagrams.

Download
download-logo-77815e371e

Primary logo

The primary logo is based on the US dollar sign and a coin, and the vertical gap conveys stability, balance and equality. It features a dark gray wordmark with a blue and white icon.

Download
download-logo-ondark-e9d808671e

On dark backgrounds, the wordmark is white.

Download
download-logo-white-565b5818f5

On color backgrounds, the logo is white.

Download
STABLE BLUE

HEX: #2775CA

RGB: 39, 117, 202

Dark gray

HEX: #4E4E50

RGB: 78, 78, 80

Coin colors

USDC colors mirror the coin’s values. Stable Blue represents stability and confidence, is associated with banks and also stands out in crypto listings. Dark Gray suggests possibilities between a black and white perspective, while remaining neutral.

Logo don’ts

dont-proportions-7780b40981
Don’t alter proportions

Use the full USD Coin logo as provided.

dont-positioning-16aa247e2e
Don’t alter positioning

Do not stack the wordmark and icon. If the full logo doesn’t fit, use the icon only.

dont-distort-bf0992aa48
Don’t distort the logo

Avoid stretching the logo horizontally or vertically.

dont-color-5e48cf416b
Don’t alter the color

When used in color, USD Coin should always be represented as Stable Blue and Dark Gray.

dont-centre-dd997d7640
Don’t use with Centre assets

USD Coin is a separate brand from Centre, and shouldn’t be visually combined.

dont-cobrand-fe9e75a94d
Don’t cobrand

The USDC logo shouldn’t be juxtaposed with other logos.